Not All Heroes Wear Capes
Meet THE Insulation Guy — the hero nobody asked for. He’s the walking, talking embodiment of “sounds confident, knows nothing”. We created him as a playful way to highlight the myths, misunderstandings and questionable advice that float around our industry. If you’ve ever met someone who insists they’re right because “that’s how we’ve always done it”, you already know him.
It’s a normal day at Advanced Insulation Materials’ not‑so‑secret headquarters in Haydock — until Simon sits down to interview “THE” Insulation Guy, who’s applying to join the team.
On the surface he looks like the perfect hero for the job… but is he really as super as he thinks he is? And does he actually have the knowledge to back up the confidence?
This short video introduces THE Insulation Guy — our tongue‑in‑cheek character who represents the myths, misunderstandings and overconfidence we see far too often in the insulation world.
Watch to find out whether he’s the hero the industry needs… or whether you’re better off with expert advice instead.
Spoiler: You don’t need a cape. You just need the right insulation, at the right price, at the right time.